Unmasking the Secret Life of an SEO Writer

Sonia Chouchane
Multilingual SEO Writer (English, French, Arabic)
7 min

In the realm of the written word, I often find myself veiled in the mystique of anonymity, intricately entwined with the artistry of SEO writing. As a woman navigating this intricate world of words, I grapple with the distinctive challenge of crafting content that ascends the ranks of search engine results, all the while my name remains a closely guarded secret amidst the digital currents. It evokes the sentiments of Ralph Ellison, who poignantly declared, 'When I discover who I am, I’ll be free.' Yet, it's not the self-exploration that ignites my creativity and sets me free; rather, it's the revelation of my identity.

In this article, I write openly for the first time, proudly placing my name at the forefront, even though you may have come across many of my articles without recognizing my authorship. This situation has its own unique story, one that I will soon unveil.


Who Is an SEO Writer and What Do They Do?

Before we dive into that tale, let's demystify the world of Search Engine Optimization (SEO) content writing. We've all heard of different types of writers – the classics, the content creators, and yes, even the elusive ghostwriters. But what does it mean to be an SEO writer? Well, from my perspective, an SEO writer is someone who ardently endeavors to enhance your chances of securing a prominent position in Search Engine Results Pages (SERPs). Ideally, the aim is to claim that coveted top spot, thereby driving organic traffic to your website.


What sets us SEO writers apart? It's our unwavering commitment to deciphering Google's ever-changing algorithms, hunting down those elusive keywords, and crafting content that not only grabs your attention but also informs and entertains. 


Now, let's steer away from the jargon and complexities that sometimes surround my profession. If I were to sum up my role in simple terms, think of me as a bit of a secret agent for companies looking to boost their website content. 

My mission? To make sure these websites not only grab the attention of a broad audience but also turn those visitors into potential buyers of the products they're showcasing. My job involves also addressing their search queries and anticipating the questions they might have, much like Professor Trelawney, the Divination professor from J.K. Rowling's beloved Harry Potter series.

However, there's a significant difference between her mystical predictions and mine. Mine are firmly rooted in the world of statistics and numbers, which often gives them a level of accuracy that Professor Trelawney's mystical visions can't quite match.

Alt text: Professor Trelawney from Harry Potter series


Speaking of secrets, let's circle back to why I often keep my identity under wraps. You see, my typical gig involves crafting content for company websites, all with the primary goal of making them shine in the discerning eyes of search engines. Plus, it often includes introducing their range of products to their intended audience. As a result, you'll rarely come across an author's name proudly displayed on category or product listings.

Think about your online shopping adventures, maybe on a platform like Amazon. As you browse a product listing, you'll find a detailed description, technical specs, aesthetic details, and maybe even some words of caution. But have you ever wondered about the mind behind those words or the strategies used to create them?

Well, here's a little secret I'll let you in on Those seemingly simple product descriptions are meticulously crafted by SEO experts. Their mission? To provide you, the reader, with top-notch content that not only simplifies the product but also stands ready to answer any question you might have.

I trust you now understand why I had to keep a low profile. Right now, I'm here, fully revealed, and I'm thrilled to know that you'll see SEO writers' work in a new light from this point on.

Let me be candid, though, without casting a shadow over things. There are moments when the initial excitement may dwindle a bit. In those times, the craft can start to feel a bit mechanical, as the focus shifts away from my thoughts and feelings. Instead, it focuses on the preferences and questions of our target audience.

Let me unveil some of my tricks for crafting SEO content


Here's an intriguing insight: Almost anything you read, including this very piece, can be seen as a product of sorts. My SEO writing skills have shaped these words, and, as they say, old habits die hard. You might be wondering, "What's the secret sauce behind creating SEO content, especially this article?" To that, I pose a question of my own: Did you notice anything particularly different about these lines, setting them apart from your usual read? No? That's precisely the magic of crafting SEO-friendly content – seamlessly weaving SEO tactics and strategies into the fabric of web optimization.


In this endeavor, I embarked on keyword research with a strategic mindset, skillfully integrating relevant keywords throughout this article to boost its relevance. These keywords find their homes in title tags, meta descriptions, and headings, and are elegantly threaded throughout the body of the text.


On the flip side, if you chance upon an article that reeks of unnatural keyword stuffing or presents duplicate content in a rather spammy manner, you're likely delving into the darker corners of search results. Such practices can lead to penalties from search engines, casting a detrimental shadow over a website's visibility, credibility, and search ranking. These, my friends, are the telltale signs of black-hat SEO techniques.

In a nutshell, my top strategy for consistently succeeding in crafting SEO content revolves around wholeheartedly embracing white-hat techniques. This means steadfastly adhering to industry SEO best practices, thereby boosting the effectiveness of my SEO endeavors.

As the old saying goes, it's pretty clear-cut – virtuous folks wear the white hats, while the shadier characters opt for the black ones. 😉 In the SEO realm, it's wise to heed this advice: steer clear of the shadowy tactics reminiscent of Kagetane Hiruko from 'Black Bullet.' Embrace the path of the hero, steer away from the villainous tricks, and put ethical strategies at the forefront. By doing so, you'll undoubtedly find yourself on the road to success!

Alt text: Kagetane Hiruko from 'Black Bullet



The Rise of AI in SEO

Lately, I've stumbled upon discussions hinting at the potential twilight of SEO content writing due to the ascent of Artificial Intelligence (AI). Undeniably, AI's swift entry into the realm of content creation has brought innovation and a sense of uncertainty to the SEO landscape. Amidst this ever-changing terrain, I've found myself wrestling with a recurring question that often occupies the minds of writers: "Could AI, a creation like ChatGPT, replace human SEO writers entirely?"

 I embarked on an exploration, delving into many articles and seeking insights from various experts, among them the prominent figure in the digital marketing realm, Neil Patel. He maintains an optimistic viewpoint, asserting that while AI is transformative, it cannot entirely replace the artistry of human writing.

Intrigued by this, I decided to pose the very question to ChatGPT itself, seeking its unique perspective. Here is the straightforward response I received:

Alt text: AI response: no AI cannot fully replace human SEO writers


So, there we have it, a direct statement from the source itself.

On a personal note, I firmly believe that AI plays a significant role in aiding writers across various tasks. However, it remains closely tied to the necessity for human intervention and correction, especially in our current times. Yet, the enigmatic future of SEO writers is draped in uncertainty. 

Challenges, I've come to understand, are best met with a smile and a touch of laughter. With this perspective in mind, I posed an inquiry to ChatGPT, seeking its unique take on the future of SEO writing in the form of a joke, and received this response:


"Why did the SEO writer bring a ladder to the future?

 Because they heard rankings were going up in the cloud!"


Ah, the idiosyncratic humor of AI! While this jest may or may not have triggered a chuckle, it's noteworthy that such AI-generated quips lack the genuine creativity and wit found in human humor. This particular trope, involving a ladder and upward mobility, has been recycled across various domains and contexts. This recurrence raises intriguing questions about the specter of plagiarism as AI continues to proliferate.


In this context, during an era marked by the growing integration of AI tools into our writing workflows, it's essential for writers, especially those in the realm of SEO content creation, to maintain a watchful eye to avoid unintentional intellectual property violations.


In essence, as we gaze toward the horizon, I believe that SEO writers should embark on a quest to ascend the ladder of success. This ascent necessitates honing SEO strategies and skills while cultivating a content creation approach centered on user experience and usability. The inclusion of AI in our toolkit should not be disregarded; however, we must avoid overdependence on it. 

Some may wonder about the fundamental role of AI in SEO. In my view, it serves as a supplementary tool that SEO writers should master. In the not-so-distant future, we may find ourselves competing not against AI itself, but with individuals who possess the skill to harness AI effectively.

And, on a lighter note, until AI refines its sense of humor, we can likely take solace in the assurance that our roles as writers remain secure. 😊