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Leadership Skills Training

The course aims to understand and practice simple leadership skills, understand various roles of a leader, and some of the definitions that are important to a leader's success.
Women Entrepreneurship

WOMENTUM 4th Digital Saloon

The 4th WOMENTUM Digital Saloon will take place on December 20th, under the theme “Women entrepreneurship: Challenges in the MENA region and success stories”.
We will discuss the multiple challenges that women encounter in their entrepreneurship journeys and the opportunities that women have to engage in business and entrepreneurship.
LEED Live Talk

LEED Live Talk with Nadia Ben Bahtane

The LEED Live Talk (LLT) is pleased to host during its next episode taking place on December, 1st 2021 on LEED’s Instagram channel, Nadia Ben Bahtane from Morocco. She is the Brand and Engagement Director in INTELCIA.
LEED stands for LEADERSHIP, EMPOWERMENT, EMPLOYABILITY and DIVERSITY. We want to offer young people career perspectives and empower them. LEED sees itself as part of a solution to combat youth unemployment and causes of migration worldwide, to strengthen local economic structures, to encourage women, especially in technical and digital professions, and to help companies to hire the talents and leaders of tomorrow.
We harness the power of technology and digitalization to create opportunities for youth, women and minorities, and to foster the role of institutions. We also reinforce the social responsibility of the private sector, and help them hire the talents of tomorrow to create sustainable economic and social structures.
A world where women, youth and minorities are able to use their full potential and skills to have a prosperous and dignified life.
Contribute to building a world of equal opportunities and gender justice while promoting female talent.
Contribute to the creation of socioeconomic prosperity for youth and minorities.

Our Projects

LEED Academy

LEED Academy is an online e-learning platform. It is powered by the LEED Initiative to complete its pillars and to enhance Leadership, Empowerment, Employability, and skills development. LEED Academy aims to contribute to placing youth and women at the forefront in the field of training and education, as they are the base stone for the development and prosperity of peoples.

LEED Live Talk

hosts women role models from all over the world in the digital, tech and cultural industries in a biweekly live program to share their success stories.


aims to establish a digital women’s rights movement of MENA feminist organizations and grassroots movements advocating for the acceleration of the achievement of gender equality.

Beyond Boxes

An environment-friendly converted shipping container that is a space for incubating entrepreneurs’ ideas and a training center for young talent to boost their placement in the labor market.

Our Team

Nosra Ayari is the CEO MENA at LEED covering LEED’s operations in the MENA region. Nosra is a senior professional with a record of accomplishment working for thirteen years in Europe and the MENA region in the corporate sector, International NGOs, local CSOs, diplomacy and the donor community. Before LEED, renowned organizations she held senior positions in include Sanofi, Open Society Foundations, Mercy Corps, the Arab Foundations Forum and the Swiss Agency for Development and Cooperation. She had successfully implemented multiyear programs in the MENA region covering diverse human rights issues.

Nosra holds an MA in International Relations from Sorbonne University and an MSc in Management from CIFFOP International School of Management in Paris. Nosra holds as well professional certificates in Leadership from Dickinson College and Influencing from the University of Delaware. Her academic research had mainly focused on women’s rights movements, social enterprises and CSR and mentoring. Nosra is fluent in English, French and Arabic. Nosra believes that team work and passion about organizational goals boost creativity and lead to faster organizational growth and impact.
Jörg Schäffer is a serial entreprenuer, social innovator and Founder of the LEED Initiative. During his studies in Islamic Studies and Economics, Jörg was one of the co-founders of the Middle East magazine Zenith and, as Managing Director, led it to become a leading source of information on the Muslim world in German-speaking countries. In 2014, together with fellow Zenith network members, he founded the privately chartered think tank Candid Foundation.
In addition to his publishing responsibilities at Zenith, Jörg has published numerous books, including bestsellers, at his publishing house Deutscher Levante Verlag. Since 2016, Schäffer has increasingly dedicated himself to the topic of digitalisation, linking it to his work in development cooperation and founding and investing in new innovative start-ups, predominantly in the MENA region, with the aim of creating more jobs and transparency.
His latest venture, TREVEX, offers a digital ecosystem for financial information and B2B matching solutions that brings more transparency to the growth markets of the Middle East and Asia, while providing SMEs with new financing opportunities and thus sustainable growth.
Digital Marketing and Communication Specialist
Wassim Msalmi Is the Digital Marketing and Communication Specialist at LEED. Wassim is a Communication and Marketing Strategist who has six years of experience in the sector of digital communication and digital transformation for NGOs which partner with CEOs, executives and solopreneurs to grow their digital transformation processes and making NGOs’ brands human-to-human. After spending six years in the field working in PR and marketing and with NGOs such as I WATCH Organization in Tunisia as a Digital Communication Consultant and in l’Art Rue as a Digital Communications Manager, he decided to dedicate his knowledge for the good of nonprofits,

Wassim has a BA Degree in audiovisual communication from the University of Higher Institute of Fine Arts of Sousse, Tunisia, an Associate Degree in digital communication, media/multimedia from The Open University - Milton Keynes, United Kingdom and an Associate Degree in Political Science, Project Management and Political Communication from the German Friedrich Ebert Foundation. Wassim is fluent in English, French and Arabic.
Projects Officer
Cheima Dahmani is the Projects Officer at LEED. Cheima had contributed to the implementation of several projects across Tunisia and the MENA region while working with the British Council, International Debate Education Association, USIP and BEDER Organization. Having a particular interest in youth empowerment causes, she coordinated for two years, the implementation of “JOUSSOUR” a Prevention from Violent Extremism project designed by BEDER Organization in Tunisia. Prior to that, Cheima worked with the USIP and supported implementing Youth and Dialogue related projects in Tunisia and Libya. She also assisted in coordinating “Young Arab Voices Program” with the British Council, and led different activities related to gender, diversity and inclusion.

Cheima is a Fulbright Alumna with a Master’s Degree in Cross-Cultural Studies and an ongoing MA in Translation and Interpreting. Cheima is fluent in Arabic, French and English and can communicate in German.
Special Assistant
Sawssen Zaghwani is the Special Assistant at LEED. Sawssen is a journalist who believes in the power of digital inclusion. She has seven years of professional experience in public relations, digital marketing, events management and social media content creation. She spent over five years working with civil society organizations focusing on developing communities in the digital sphere. Sawssen was named as a Peace Ambassador by the Global Peace Without Borders organization in 2017.

Sawsen holds a BA in the Science of Information and Communication from the Institute of Press and Sciences of Information (IPSI) Tunisia and an MA from the same university in Investigative reporting. Sawssen is fluent in English, French and Arabic. Sawssen believes in freedom of speech and choice.
Outreach Manager Sudan and Egypt
Randa El Sheikh is the Outreach Manager at LEED based in Sudan and covers LEED’s outreach activities in Sudan and Egypt. Randa studied Medicine at the University of Khartoum, but her passion has always been about fighting against inequalities, which led her to occupy positions pertaining to women development and sexual and reproductive health and rights. As a student, Randa occupied the position of deputy women development officer at the Sudanese Red crescent- University of Khartoum division, and lastly joined SEEMA Center for Protection of Women and Child’s Rights to fight against GBV in all its forms.

Randa then went on to receive Chevening Award -the UK government scholarship- to study Global Health at the University of Glasgow, to be able to couple her passion for social justice with her education and career. Randa is fluent in English and Arabic. Randa is a critical thinker who has a passion for identifying root causes for complex issues, allowing her to come up with creative, out-of-the-box-solutions.
Outreach Manager Lebanon and Iraq
Bassem Helou is the Outreach Manager at LEED based in Beirut and covers LEED’s outreach efforts in Lebanon and Iraq. Bassem was a mentor who participated in a mentorship program implemented by the NGO Live Love Beirut in collaboration with UNICEF. Prior to his collaboration with Live Love Beirut, he was a key player in kick starting a million dollar cash-for-work CFW project implemented by the American university in Beirut (AUB) funded by UNDP to support farmers and SMEs during the crisis in Lebanon.

Bassem holds a BA in Business Management from Aleppo University. He is also a certified Life Coach, International Coach Federation ICF Lebanon chapter, as well as a mental health expert. He gained his experience from his three-year volunteering at EMBRACE Lebanon. Bassem is fluent in English and Arabic. Bassem believes that with a clear intention and proper communication, you can achieve whatever you want.

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